Improving Communications and Likability
Relationships, in both your personal and business life, are a key component of success. We aren't really taught how to do relationships well.
Does your marketing really work?
Track your results. What's the point in coming up with what you believe is a great marketing…
Developing a marketing system
The first step in developing a marketing system is to understand the process of selling anything.
Marketing that energizes your business success
Marketing is vital to the success of your business, especially in an economic downturn. Even if your product or service is the absolute…
Referrals are the secret to marketing success
While reading The Referral Engine by John Jantsch I came across an interesting statistic. It shouldn't have been a surprise since I see…
Don't Reinvent the Marketing Wheel!
Marketing is a science. Yes there is some nuanced art in it, but it is a science with measurable results nonetheless.
In Your Small Business, It's All About Sales
When you are in business for yourself, either with a brick and mortar store, e-commerce or as a solo proprietor…
EXPOSE Your Small Business
Are you making the most out of every single opportunity to expose your small business to new customers?
What Makes YOUR Offer Compelling?
One of the things that current marketing experts, including the team here at Small-Business-How-To.com…
Throwing Marketing Dollars Away
I've found that the single biggest marketing mistake small business owners make is not knowing WHY they do what they do. Marketing should not be a hit or miss effort.
5 EASY Ways to Lose Your Customers
You are a busy, busy small business owner and entrepreneur. You are planning your next big venture, ordering new computers, hiring a new assistant...and not paying attention to the one area you should focus most of your attention on-your existing customers.
Build Relationships to Build Sales
It used to be that advertising a new product or service was enough to attract new or existing customers to buy. Now that all consumers are exposed to advertising at every conceivable place, you must engage consumers and clients at a deeper level.