Stay Lean Going Forward
There might be a bright spot that results from the current recession. According to a recent survey by Network Solutions and University of Maryland's Smith Business School, 66% of businesses are streamlining to be more efficient.
Using Video to Build Brand Loyalty
Just because you have a small service business or bricks and mortar retail establishment does not mean your Web site (or blog) cannot be pumped up with multimedia tools.
Building a Loyal Community
The buzz in marketing, whether online or offline, is about building real relationships and a community of loyal followers. You are a bricks and mortar old school type business and you aren't sure what this means for you.
What's YOUR Brand?
Every thing you do, every thing you say in person and online, every product or service you offer, who you ARE, defines your personal brand.
How Do You Identify Your Ideal Customer?
We all understand the concept of a niche market-you need to satisfy a specific need or desire for a customer and the more specific that customer is, the more likely you are to succeed in small business or as an entrepreneur.