Offline to Online Advertising
Online advertising can be a mystery for small Main Street type of businesses with more of a local focus, but trust me.
Know Your Customer
While traveling in Ecuador exploring international business opportunities (follow our travel on Flickr…
Referral Marketing: Take Care of Your Referrals
From that quote, you can probably tell that a key part of your referral marketing strategy is to take…
A Partner Network: Mutually Beneficial
Referral marketing is a virtually free, but dependable marketing strategy. Really, it isn't a…
Pursuing Referrals
Referral marketing is the best kind of marketing. I hope that after the previous posts, you realize that the single most important thing you need…
Is Your Business Worth Referring?
Referral marketing is essentially free marketing. John Jantsch, in The Referral Engine, spends a significant part of his book reminding you that…
Referrals Do The Marketing For You
In this multi-post series, we're going to take a closer look at referral marketing.
Using an elevator pitch for more customers
An elevator pitch or an elevator speech is a simple and concise way to introduce people to your business.
How to get customers to choose you.
How can you get customers to choose you over your competition? In today's economy this is a really important question.
A marketing strategy that delivers
How we deliver a marketing message is critical to the success of any business. In my post on developing a marketing system…
Does your marketing really work?
Track your results. What's the point in coming up with what you believe is a great marketing…
How to develop a killer marketing message
Your marketing message is vital. Last time I covered developing a marketing system.
Developing a marketing system
The first step in developing a marketing system is to understand the process of selling anything.
Marketing that energizes your business success
Marketing is vital to the success of your business, especially in an economic downturn. Even if your product or service is the absolute…
How to achieve personal freedom
Today I wrap up the series on interruptions and time wasters with a challenge for you. If you could only work 2 hours a day, that's right, 2 hours a day…
Business meetings, effective or a time waster?
Today we'll continue the series on interruptions and time wasters. To really focus and get more…
How to get control over interruptions and time wasters
Interruptions and time wasters, the things that keep us from doing what's really important. In my last post, how to do more while working less,
How to do more while working less.
I was introduced to a concept awhile back called Parkinson's Law. I read about it in the Tim Ferriss book The 4-Hour Workweek.
How to cut marketing costs and increase revenues
Marketing and advertising costs are often the first to go in a difficult economy. Fewer customers, fewer buyers mean fewer dollars coming…
Referrals are the secret to marketing success
While reading The Referral Engine by John Jantsch I came across an interesting statistic. It shouldn't have been a surprise since I see…